Getting the Hive's!

In the past, I wrote about the wonderful connection between hockey and the St. Lawrence Starch Company Limited - Full Story.

As noted in the initial piece, this company was responsible for producing the Bee Hive collection of hockey photos prior to and including the Original Six era.

Above is an example of the advertising material used to promote the campaign. It is from the early 1960s and features Toronto Maple Leaf centre Red Kelly.