The catch-phrase in the ad was "Calling Philip Morris". The premise being that when the buying public purchased cigarettes, they would "call" for the Philip Morris brand. The Bellboy in the ad would voice radio spots with an emphasis on exaggerating each word in "C-a-l-l-i-n-g...P-h-i-l-i-p...M-o-r-r-i-s". In the history of advertising, it is considered one of the most successful tobacco campaigns. The product was quickly identified with the catch-phrase.
The game for which Hainsworth is receiving accolades, was played on December 21, 1935. The Maple Leafs were hosting the New York Americans at Maple Leaf Gardens, With Hainsworth in goal, the Leafs defeated the "Amerks" 5-3.
Of interest, Toronto made a special presentation to a former member of the Blue & White. After 7 seasons with the Leafs, Harold "Baldy" Cotton was traded to the Americans for cash. Cotton, a 5'10", 159 pound, left winger, played in 285 regular season games for Toronto. He scored 68 goals and 88 assists for 156 points. He was a member of the 1931-32 Stanley Cup Championship team, the first Leaf squad to win the Cup in the Gardens.
William Harold Cotton was born on November 5, 1902 in Naticoke, Ontario. He passed away on September 9, 1984.
George Hainsworth was born on June 26, 1895 in Toronto, Ontario. He passed away in Gravenhurst, Ontario on October 9, 1950. Hainsworth was enshrined in the Hockey Hall in 1961.